Maltesers ‘Feed Your Dark Side’
Role: Creatives
Director: Peter Lydon
We’ve all got a dark side, sometimes we just need reminding. So to launch Dark Maltesers we targeted commuters with tactical billboards and posters, bored scrollers with TikTok & YouTube ads - even bakery shoppers with honesty cakes. All to tempt you into a bit of naughtiness.
