A summer of football was incoming with the, so we tweaked Snickers iconic line ‘You’re Not You When You’re Hungry’ to ‘You’re Off Your Game When You’re Hungry’ and went on the hunt for areas in football culture Snickers could position themselves as the antidote for. Starting with the women’s Euros where we used the best football player in the world, Aitana Bonmati, known as a football ‘purist’ to take on diving in football. Then Saka who, teaming up with Angry Ginge, would take on anger in gaming. The campaign was backed up with podcasts, OOH and ambient, all tackling hunger in football.