Snickers ‘Off Your Game’
Role: Creatives
Directed By: Simon Neal
With a summer of international football ahead, we set out to put Snickers at the heart of football culture—positioning it as the cheeky explanation for anything going wrong on (or off) the pitch. We kicked off with the Women’s Euros, teaming up with football ‘purist’ Aitana Bonmatí to call out diving, or ‘falling over’. Later, Saka and Angry Ginge joined forces to tackle ‘hanger’ in gaming. The campaign was brought to life through podcasts, OOH, and real-world activations.
Then went after ‘Hangry’ gamers like Angry Ginge with the help of Bukayo Saka
…even targeted real players who we’re underperforming on the pitch.
Finally we made podcast series with José Mourinho, Saka and Aitana Bonmati discussing ‘off your game’ moments.
