Lexus had a new car, the LBX, the first in their history not aimed at 50 year old male golfers, but young people. So to bring this campaign to life we wanted to utilise AI right at the start of it’s surgence in 2022. We did this by shooting a conventional ad with a 3D scanning drone, we were then able to hand this over to the best AI creators around the world to reimagine their ‘extraordinary’ world onto, and eventually the public, so everyone could make their everyday extraordinary.