PROJECT: “School of Christmas”
CLIENT: Lidl
DIRECTED BY: Jim Gilchrist
With Lidl’s incredibly cheap prices you can truly become a master of the festive period. So for Lidl’s Christmas ad we made ‘School of Christmas’ and invited the public to attend. We got some amazing press for this, and it’s still the only ad to this day any of our gran’s have ever given a shit about.
We also made each lesson into a mini series on YouTube, so you could take each class like the students did on the day: