PROJECT: #LidlSurprises
CLIENT: Lidl
CO-TEAM: Dan Kenny & Tom Gong
CD: Paul Weinberger
During our time at TBWA/London we were part of the team behind the hugely successful #LidlSurprises campaign, which helped Lidl eclipse Aldi as the fastest growing supermarket in Britain. From 2014-2018 our work won multiple awards from D&AD pencils to a Grand Effie for effectiveness, which we’re even more proud of, because advertising doesn’t work; what’s the point?
PROJECT: Morrisons Reply
FORMAT: Tactical Response
The brand now had a challenger brand personality. So when Morrisons ran an ad claiming they could match Lidl’s prices with a loyalty card scheme, we responded the next day with an ad in the same paper, which instantly went viral. Since then it’s won multiple awards and even been published in a book about persuasive copywriting.
PROJECT: Sainsbury’s Reply
FORMAT: Tactical Response
We were on a roll. A week later a Sainsbury’s poster (intended for the staff room) asking customers to ‘spend 50p more with every shop’ went viral. So we spoofed it and stuck it up in Lidl windows across London. By the end of the day it had been re-tweeted millions of times and was being covered on national news.
PROJECT: The Lidl Pub
CLIENT: Lidl
DIRECTOR: Sam Cadman
Over the course of 4 years we took over a pubs, food stalls and schools. Filming unsuspecting, real people, as they enjoyed what they thought was pricey food, or branded food. Unaware that what they were really tucking into was Lidl’s finest.
PROJECT: Shop A Lidl Smarter
DIRECTOR: Keith McCarthy
Over the course of 4 years we took over a pubs, food stalls and schools. Filming unsuspecting, real people, as they enjoyed what they thought was pricey food, or branded food. Unaware that what they were really tucking into was Lidl’s finest.
