PROJECT: Oranginal
CLIENT: Maltesers
DIRECTOR: Ben & Matt
Maltesers wanted to create a buzz for their new chocolate orange buttons (the least original new flavour EVER) with a 40k social budget…cool. So, we used this to our advantage, badly shooting a series of overly branded films in the office, each one ripping off a viral trends the 2010s. All to wind up trolls and get them talked about. Oh boy did it work…