CLIENT: Argos
PROJECT: The Christmas Fool
ROLE: Creatives
DIRECTED BY: Ian Pons Jewell

Frankly, we were sick of all these ‘emotional’ Christmas ads. Things always go wrong at Christmas. We know it. You know it. The whole country knows it. But god forbid someone talk about it. So, for the Argos Christmas advert, we did just that. Stick that in your Christmas stocking. We thought it was high time the public had someone, or something, to blame. Enter: The Christmas Fool.

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