A love letter - that what sports partnerships are meant to be…right? As tennis fans ourselves, we wanted this to be truly authentic and prove how these two seemingly unconnected worlds have parallels that run deep. Whether it’s being at the forefront of luxury car innovation, or earning the chance to serve on centre court. Both require a mindset where good is never good enough. So here we follow a boy from baby to pro, literally rising between scenes like a visual metaphor for every obstacle in his way.
PROJECT: Rise To It
CLIENT: Lexus & Sky Sports
DIRECTOR: Elliot Power
This film also split into chronological idents, bookending all the tennis coverage on Sky Sports. Each one rising between two scenes to tell the story in bitesize chunks.