Lexus ‘Rise To It’
Partner Clients: Sky Sports & ATP Tour
Role: Creatives
Director: Elliot Power
As tennis fans ourselves, not only did we want this sponsorship to be authentic, but also prove how these seemingly unconnected worlds have parallels that run deep. Whether it’s luxury car innovation or earning the chance to serve on centre court - both require a mindset where ‘good’ is never good enough. To get to the top, we need to rise, and keep rising above every obstacle in our way.
This film also split into chronological idents, bookending all the tennis coverage on Sky Sports. Each one rising between two scenes to tell the story in bitesize chunks.
