‘You’re Not Your When You’re Hungry’ Snickers ads are iconic. So when we got the chance to write the next instalment, we wanted to make it extra special with the ‘special one’ himself - José Mourinho. He’s world-renowned for pragmatic, tactical genius that’s redefined some of the best teams in the world, so we wanted to land him in a world where people operate on a much, much simpler level. RIP Bjorn.